Stop running marketing yourself. Get a senior operator instead.
For SMEs that need execution support without the overhead of a full in-house team. We act as your head of marketing — setting strategy, managing execution, and reporting on outcomes — so you can become the CEO again.
The problems we solve
You're the CEO and the head of marketing
You didn't start the business to write social posts. But the marketing function falls on you because there's no one senior enough to own it.
Agencies deliver posts, not outcomes
You've hired agencies before. They delivered content calendars and ad reports — but no strategic direction and no revenue accountability.
A full-time CMO is too expensive
A senior head of marketing in Egypt or the Gulf costs 6 figures annually. You can't justify that overhead yet — but you need the capability.
Execution is inconsistent
Marketing happens in bursts — when someone remembers. There's no system, no cadence, no accountability. Results are unpredictable.
How we work
Acting Head of Marketing
A senior operator embedded in your leadership cadence — owning the marketing agenda end-to-end, reporting to the CEO, sitting in your leadership meetings.
Managed execution team
Designers, copywriters, performance marketers, and analysts — assembled around your specific needs. You don't manage them; we do.
Accountable reporting
Monthly reviews tied to business outcomes — pipeline, revenue, qualified leads — not vanity metrics. You always know what you're getting for your retainer.
Capability transfer
We build the system, document it, and train your team. When you're ready to bring it in-house, you can — without starting from zero.
How the engagement works
Diagnostic & Onboarding
2-week audit of current marketing, positioning, ICP, funnel, and team. Produces a 90-day plan and KPIs.
System Setup
We establish the operating cadence — weekly sprints, monthly reviews, quarterly planning. Tooling, dashboards, and content workflows.
Execution & Optimization
Monthly retainer. We run the plan, report on outcomes, and refine the strategy based on data — month after month.
Handover (optional)
When you're ready to bring marketing in-house, we hire, train, and hand over the system — so the capability stays with you.
An Egypt-based B2B software company
A B2B SaaS company with strong product-market fit was struggling to scale beyond early adopters. Sales cycle was 6+ months, win rate had plateaued at 22%, and the marketing function was ad-hoc — no positioning clarity, no funnel measurement, no content engine.
Outcome: Sales cycle compressed from 6.2 to 3.8 months. Win rate climbed from 22% to 34% within two quarters. Marketing-sourced pipeline grew 3.2x. The internal team took over execution after 6 months with full capability transfer.
Read the full case studyQuestions about this service
Ready to discuss how we can help?
Book Your Free Consulting Session. We'll listen, share an honest perspective, and outline the next step — no pressure.