What size companies do you work with?

We work primarily with SMEs and mid-market organisations across the Middle East — companies that have product-market fit and are ready to grow deliberately, but need senior strategic support without the overhead of a tier-one consultancy.

How do you structure engagements?

Most engagements begin with a fixed-scope diagnostic (2–4 weeks) that produces a strategic brief. From there, we agree on either a project-based implementation, a monthly retainer for marketing department outsourcing, or a hybrid. You always know what you are paying for before you commit.

Do you work remotely or on-site?

Both. We are based in Egypt and serve clients across the Middle East. For diagnostics and key workshops we typically come on-site; for ongoing execution we work remotely with a clear governance cadence.

How long is a typical engagement?

Diagnostics run 2–4 weeks. Implementation projects run 8–16 weeks. Marketing department outsourcing is a monthly retainer, typically with a 3-month initial commitment so we can demonstrate measurable progress.

Yes, routinely. We treat client confidentiality as non-negotiable and will sign your NDA or provide our own mutual NDA before any substantive conversation.

What makes you different from a typical agency?

Agencies sell execution (posts, ads, designs). We sell clarity first — strategy, research, and a disciplined thinking process — then organise the execution around it. You are buying a consulting discipline, not a content subscription.

رؤى

تفكير عملي للشركات في الشرق الأوسط.

مقالات عن تطوير الأعمال، نمو المبيعات، استراتيجية التوزيع، والتسويق — مبنية على أكثر من 20 عاماً من الخبرة العملية في مصر والخليج. لا نظريات. لا كلام بدون تطبيق. فقط أطر عمل يمكنك استخدامها.

Marketing Strategy8 min

Account-Based Marketing in MENA: A Practical ABM Strategy for B2B

Account-based marketing for MENA B2B companies: what ABM actually is, why the region's relationship-driven, long-sales-cycle market fits it well, and how to run a first ABM program without a US-sized budget.

5 Sept 2026Read

Sales Growth8 min

Customer Retention Strategy for B2B: Why 2026 Is the Year of the Existing Customer

A practical customer retention strategy for B2B companies in Egypt and the GCC: how to calculate customer lifetime value, build a retention motion, and make the case for a loyalty program with real ROI.

5 Sept 2026Read

Fractional CMO7 min

Fractional CMO in Dubai & Saudi Arabia: A Local Guide for GCC Founders

Looking for a fractional CMO in Dubai or Saudi Arabia? Here's how the model actually works in each market, who it fits, what to check before hiring, and what it costs.

5 Sept 2026Read

Marketing Strategy9 min

B2B Marketing Strategy for Egypt & GCC: A Practical Framework

A practical B2B marketing strategy framework for Egypt, Saudi Arabia, and the UAE. Five stages, built from 20+ years of operator experience in MENA B2B.

تفكير عملي للشركات في الشرق الأوسط.

Account-Based Marketing in MENA: A Practical ABM Strategy for B2B

Customer Retention Strategy for B2B: Why 2026 Is the Year of the Existing Customer

Fractional CMO in Dubai & Saudi Arabia: A Local Guide for GCC Founders

B2B Marketing Strategy for Egypt & GCC: A Practical Framework

Brand Positioning Strategy for Egypt & GCC: How to Stand Out in a Crowded Market

Digital Marketing Consultant in Egypt & GCC: What to Look For, What to Avoid

Fintech Marketing Strategy for the Middle East: Lessons from Scaling Egypt GMV 10x

How Much Does a Fractional CMO Cost in Egypt & GCC? Real Numbers

Fractional CMO vs Agency: Which Does Your Business Actually Need?

Fractional CMO vs Outsourced Marketing: Which Do You Need?

Go-to-Market Strategy for Egypt & GCC: A Founder's Guide

How to Choose a Marketing Agency in Egypt & GCC (Without Wasting 6 Months)

In-House vs Outsourced Marketing: How to Choose in Egypt & GCC

Marketing Audit Checklist for Egypt & GCC Companies (35-Point Framework)

Marketing Training for Teams in Egypt & GCC: Building Internal Capability That Lasts

Sales Enablement Strategy for B2B in Egypt & GCC: Compress Your Sales Cycle

Strategy Formulation vs Marketing Strategy: The Difference That Matters

What Is Brand Positioning? A Plain Definition for Middle East Founders

What Is a Fractional CMO? A Practical Guide for Middle East Founders

What Is a Go-to-Market Strategy? A Plain Definition for Founders

What Is a Marketing Strategy? A Practical Definition for Middle East Founders

What Is Sales Enablement? A Plain Definition for B2B Founders

When to Hire a Fractional CMO vs a Full-Time CMO

Does Your Brand Sound Like Everyone Else? How to Fix It

Can't Afford a Full-Time CMO? The Outsourced Marketing Solution

Is Your Digital Marketing Scattered? How to Build a System That Converts

Entering a New Market in the Middle East? Don't Make These 5 Mistakes

How to Find the Right Distributor in Egypt and the GCC

Marketing Audit: 7 Signs Your Marketing Strategy Is Failing

Stop Wasting Money on Marketing: How to Measure Real ROI

Your Marketing Team Has No Strategy. Here's How to Fix It in 30 Days

You Built a Great Product. Now How Do You Get It to Customers?

Your Sales Team Is Missing Targets. Here's the Real Reason Why.

Distribution Strategy in the Middle East: Choosing the Right Channel Partners

How to Scale Sales 10x: Lessons from Scaling Egypt's GMV

Business Development Strategy for Egypt & GCC: A Practical Framework