Question 1

What size companies do you work with?

Accepted Answer

We work primarily with SMEs and mid-market organisations across the Middle East — companies that have product-market fit and are ready to grow deliberately, but need senior strategic support without the overhead of a tier-one consultancy.

Question 2

How do you structure engagements?

Accepted Answer

Most engagements begin with a fixed-scope diagnostic (2–4 weeks) that produces a strategic brief. From there, we agree on either a project-based implementation, a monthly retainer for marketing department outsourcing, or a hybrid. You always know what you are paying for before you commit.

Question 3

Do you work remotely or on-site?

Accepted Answer

Both. We are based in Egypt and serve clients across the Middle East. For diagnostics and key workshops we typically come on-site; for ongoing execution we work remotely with a clear governance cadence.

Question 4

How long is a typical engagement?

Accepted Answer

Diagnostics run 2–4 weeks. Implementation projects run 8–16 weeks. Marketing department outsourcing is a monthly retainer, typically with a 3-month initial commitment so we can demonstrate measurable progress.

Question 5

Do you sign NDAs?

Accepted Answer

Yes, routinely. We treat client confidentiality as non-negotiable and will sign your NDA or provide our own mutual NDA before any substantive conversation.

Question 6

What makes you different from a typical agency?

Accepted Answer

Agencies sell execution (posts, ads, designs). We sell clarity first — strategy, research, and a disciplined thinking process — then organise the execution around it. You are buying a consulting discipline, not a content subscription.

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محمد أبو خضرة — المؤسس

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